We had a client in this week that was looking for an anniversary present for his wife and she is not a big jewelry person. Donna doesn’t understand that concept but over the years I have come to understand that some women really are not that interested in jewelry. None the less, our client wanted to get her a nice piece for the special anniversary.
The price and size discussion came up and we talked about a particular size diamond in the I color and SI2 clarity category. As I always do, I recommended a GIA certified stone and quoted the price. The client told me they were going to think about it and call me the next day. I have not heard back from them and I assume that they went to look at a retail jewelry store and found something that was quoted as being a similar stone but cost less.
Mall type retail jewelry stores typically don’t sell GIA certified stones because they seem to cost more to the consumer. In reality, GIA stones are very accurately graded and because of that the price is more than an EGL, IGI or UGS certified stone that states the same diamond grade on the diamond certificate. Those labs are at least one color and one clarity grade off.
The images below are two certs on the same diamond. The GIA cert says that the stone is a G color and an SI1 clarity and the EGL cert says that the stone is an F color and a VS2 clarity, Mind you, they are certs for the same stone and the diamond cannot be an SI1 and a VS2 clarity. It has to be one or the other and the same thing goes for the color. The reason that retailers use bogus certs on diamonds is to trick the public. Plain and simple.
If you truly want to protect yourself and your investment, you should only consider GIA Certified diamonds when making a diamond buying decision. If you want to see the difference and learn more, give us a call.
4016 Cortez Road West
Bradenton, FL 34210